We begin by understanding your product vision and objectives. We test your assumptions against the market and refine the target audience, customer need, and differentiators so the idea has a strong foundation.

We carry out deep research into the target market, customer demand, and competitor offerings. This ensures your proposition is backed by evidence, with a clear understanding of where it fits in the market.

Insurers need confidence that a proposition is not just appealing, but viable and insurable. We evaluate risks, underwriting factors, and commercial feasibility so you can present a credible opportunity.

We shape the core proposition, from coverage and benefits to distribution approach and pricing. The result is a clear, well-structured product concept that speaks to both customer demand and insurer requirements.

Carriers make decisions based on evidence and tangible facts & figures. We build the data and insight they need to see, from demand analysis to claims modelling, presented in a way that builds trust and reduces perceived risk.

Having worked for carriers ourselves, we know what decision-makers want to see. We package your proposition in a way that directly addresses their priorities: risk, profitability, sustainability, and market opportunity.

We ensure the proposition is not only appealing to carriers but also practical to deliver. We map compliance, operational, and digital distribution needs so the product is market-ready.

Finally, we prepare a polished, comprehensive proposition document and support you in presenting it to carriers, coupled with a roadmap to take your product from proposition approval through to launch.