We begin by translating the company’s overall ambitions into specific digital objectives. For example, if the business wants to scale distribution, we define what “scale” looks like in measurable terms. If efficiency is the focus, we set targets for processing times, automation rates, or error reduction. These KPIs become the benchmarks that guide the strategy and provide a way to measure success over time.

We immerse ourselves in your business. This means understanding your products, distribution channels, customer segments, and how you currently operate. We conduct a full review of existing systems, processes, and data flows to establish a baseline. Where there are no digital tools in place, we document the current manual processes. The goal is to identify both strengths that can be built on and gaps that need to be addressed.

We analyse how your customers currently engage with insurance products and what they expect from digital services. We also look at the competitive landscape to identify what peers and innovators are offering. This helps ensure the digital strategy isn’t developed in isolation but is positioned to meet customer needs and remain competitive in the market.

Here we define what your digital environment should look like. That includes your core systems (policy admin, CRM, distribution platforms), how data will flow between them (APIs, middleware, automation), and the customer-facing channels (broker portals, direct-to-consumer sites, aggregator integrations). We also identify the tools your internal team will need to operate effectively, from reporting dashboards to workflow management.

Once the target ecosystem is clear, we build a phased plan to achieve it. We identify quick wins that can be delivered early (for example, digitising a manual process or introducing a simple dashboard), alongside more substantial medium and long-term initiatives. Each step is prioritised by business value and ease of implementation, ensuring you see tangible progress while working toward larger transformation goals.

We ensure your organisation is set up to adopt and sustain digital change. That means defining ownership of new systems, training staff where necessary, and creating governance structures to manage compliance, security, and future decision-making. We also work with leadership to embed a digital-first mindset across the business, so the strategy doesn’t remain a static document but becomes part of how the business operates.

We support you in selecting the right technology partners, negotiating with vendors, and managing implementation projects. Where appropriate, we help design and build digital products or workflows directly. We take a phased approach to delivery, ensuring solutions are tested, compliant, and rolled out smoothly without disrupting business-as-usual operations.

Finally, we don’t just set the strategy and leave. We establish a framework to measure ongoing performance against the defined KPIs, gathering both data-driven insights and user feedback. This allows us to refine and iterate the digital roadmap over time, ensuring that you continue to benefit from emerging opportunities and stay ahead of market shifts.